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Become a Niche Strategy Consultant.

Put aside your imposter syndrome, eliminate your overwhelm, learn a high-value consulting specialty, and be valued for your unique (over)thinking.

Help Your Clients Find Focus & Become Indispensable.

Run this Sprint with every new client to start your relationship as a valuable strategic partner instead of replaceable supplier.

Everything your clients create has an audience: creative, marketing, design, development, everything.


But, your client came to you because they were struggling to connect with theirs in a meaningful way.


This is how you help them find that connection and become a valuable business partner instead of a "supplier."

New prospect needs help with their audience definition? Run this Sprint. 

New prospect needs help identifying their most valuable product or service? Run this Sprint. 

New prospect needs help with their niche? Run this Sprint. 

New prospect needs help getting results from their marketing? Run this Sprint.

Want to begin your project with a complete, realistic brief instead of random "goals" the client found online? Run this Sprint. 

Want to prove your value by delivering real, data-driven, market insights? You guessed it, run this Sprint. 

Want to begin your new client relationship as a partner instead of provider? Run. This. Sprint.

The most comprehensive & supportive path to find your voice as a strategy consultant.

The biggest challenge to redirecting your unique skills, experience, abilities, and expertise into your own high-value strategy consulting business is getting past your imposter syndrome.

I get it.

I'm a level 9-billion introvert and I could compete in overthinking as an olympic sport!

If you're anything like me, it's tough to get past the "what if's" and actually launch your consulting business when you know it's totally reliant on your abilities.

It's even tougher when you have a lot of experiences, expertise, and education but, you just don't know what to consult on!

You know you've got a lot of value to give. You prove it every time someone close to you asks your advice.

But, it's a different story when you need to charge for it. 

Gaining confidence.

I refer to my Sprint programs as, "strategy consulting," but, in reality, I'm about increasing confidence.

More confident facilitation for you thanks to step-by-step processes, structured timers, and in-depth scripts.

More confidence for your clients thanks to real business-building results based in strategy, data, and research.

More confidence in attainable revenue for your consultancy thanks to higher-priced, higher-value sprints.

More confidence for you to eliminate reliance on other people, equipment, and infrastructure — take your specialty, your knowledge, your insights, and your business wherever you go!

Strategy consulting isn't rocket surgery.

It's research, logic & analysis.

I'm here to teach overthinkers, introverts, and aspiring strategists the

  • research techniques,

  • facilitation tools, and

  • leadership actions...

  • ...that turn endlessly variable client inputs into high-power, client-specific strategy.

    You won't find members of my programs stuck producing "deliverables," you'll find them adding value, clarifying business landscapes, and creating positive change for their clients.

    Removing the roadblocks.

    The "secret" behind the Niche Sprint Kit program is that it's so detailed and so complete that it removes all the risk and provides you with all the support you need to get going.

    And that's my simple goal. Get you past your fear and overwhelm, do away with your doubt, and let you rely on the included tools, scripts, and assets to support you taking those steps and actually feel what it's like to be a strategy consultant.

    Yes, you'll deploy this process with clients for years to come. It's the most comprehensive brand sprint process available today.

    But, it's been designed so you can run it the first time as easily and confidently as the one-hundredth time.

    Because, once you begin thinking like a strategist, there's no way to turn it off.

    So I'm here to eliminate the roadblocks that are preventing you from starting by covering every potential sticking point with on-hand assets to guide you through the entire process...

    From detailed word-for-word scripts, to timers, to slide decks, to online whiteboard canvas', to in-depth facilitation instruction, to answers for popular questions, and even how to sell the sprints in the first place.

    If you're ready to force the overwhelm out and stop getting in your own way trying to work out what “strategy consulting” looks like to sell, how to do it, and who to offer it to, the Niche Sprint Kit is the best place to begin.

    But first, a disclaimer.

    Please understand, this is not some “get rich quick” scheme.

    The consulting process I outline in this training doesn't change between clients but the results, the decisions, and the next steps are always custom to the client.


    You get all the benefits of a productized service without having to mail in some boring, cookie cutter process every time.


    It's working great for me and my clients, and I believe it can help you, too.

    In fact, this is a serious business process that can comfortably generate you a six-figure annual income every year.

    But, if you're like me, it's probably not all about money.

    It's about choice. It's about freedom.

    You can run your business from anywhere. You can fire up your laptop, send the client a meeting link, and run a brand sprint… wherever you have an internet connection.

    And yes, you could even “retire” from your current job, and use your brand sprint skills to build your own brand consulting empire – working wherever and whenever you want.

    I have run my business from all over:

  • Working from my home in Vancouver (sometimes at my house and sometimes from Starbucks!)...

  • On the road in hotel rooms (I spend a lot of time at conferences and workshops)...

  • And on vacation with family in Australia, Paris, Nashville, and Vegas...

  • My results are not typical – you’ll have your own results. Want to join me in the club of getting results that are “not typical”? Want to know how I manage to get these unusual results?


    I owe it all to facilitating strategy sprints!


    What will you do with your strategy consulting skills?

  • Will you finally launch your dream consultancy?

  • Will you run strategy sprints as a consultant, and live a life free from offices, meetings, traffic, and memos?

  • Or will you let your overthinking, fear, or introversion get in the way of the life of your dreams?

    How it works.

    There's a lot of training that claims to teach you "how to be a consultant" but none of it takes into account the biggest challenge for overthinktroverts.

    Knowing what you're consulting on.

    Simpligy provides you with everything you need to launch your successful strategy consultancy — including your consulting specialty.


      Sure you've got valuable experience, expertise, and insights, but how does that translate into a consulting specialty?

      Designed by an overthinking introvert, I've removed all the guesswork from launching a strategy consulting business with specialized sprints deployable right across a business' lifecycle.

      Choose one sprint to create a specialty or deploy all five and make yourself an indispensable strategy partner no matter where your client is in their business.


      There’s something comforting and efficient about working with familiar patterns, especially for those of us who overthink everything.

      But systems are about much more than comfort. 

      As a strategy consultant, it’s not enough to have a valuable methodology; you’ve also got to be able to repeat it in a way that saves your sanity while still guaranteeing a unique and successful output for the client.

      What makes my systems so powerful is the ability to run the same system with every client, while developing individual and unique outputs every time.

      Not only does my repeatable system eliminate your overwhelm and fear, you are guaranteed to develop entirely unique and valuable results for your clients.


      We've all read the bullshit guidance from extroverts saying, "don't use a script, keep it fluid..."

      That's great if your introverted mind is not actively trying to sabotage you! Let's do this in a way that it works for you.

      Complete scripts for every part of each sprint are included, from intro's to exercises, answers to the questions you'll encounter, and even how to close out (no more awkward, 20-minute goodbyes!).

      Use the scripts as you need them, lose them when you don't.


      Virtual sprints are a revelation for introverts, but getting them right means choosing the right platforms to both support and enhance your delivery.

      We've assembled a suite of the most accessible and easy to use supporting apps and virtual collaboration platforms.

      This app suite makes it simple for participants to join and participate, and has all the functionality to encourage engagement and collaboration while making facilitation easy, enjoyable, and foolproof for you.

      Best of all, every license you'll need is available free.


      Introverts of the world unite! You know, separately, in your own homes. 😁

      Seriously, though, choosing the right community is vital to your success. You need to surround yourself with people who understand introverted, overthinking entrepreneurs. People who actually get you.

      Working among likeminded individuals offers you a safe, encouraging environment to collaborate, get help, practice facilitating, and make connections.

      Whether you’re testing an exercise, tweaking your scripts, figuring out a niche, or you're just stuck, Simpligy's introvert-friendly community is here to help.

    With that said, let me jump in and show you...

    Exactly what you're getting.

    First of all, this isn't like any strategy training you've ever taken. It's not packed with repetitive "Start with Why" psychology or generic "discovery" questions fluff.

    It's a step-by-step process filled with battle-tested tactics that you can deploy right now.

    And it's easy to deploy.

    At 32 videos and over 8 hours of instruction, you can finish it in a day and then come back to each and every step, exercise, or script for refreshers when you need them.

    But it gets better. 

    This is not only the simplest Sprint to run with clients, but it also represents a deliverable that every single prospective client of yours needs help with: their Niche and audience definition.

    Which means, this is the program everyone should start with.

    It's the perfect program to run with a trusted colleague, friend, or family member to get some practice running Sprints and thinking like a strategist.

    And it will help their business immensely at the same time.

    And it's MORE than *JUST* the strategy sprint for your customers​:

    This is the perfect program to double as your paid discovery Sprint. No more free phone calls, ignored proposals, or incomplete details from a client. 

    Run this sprint with every incoming client to start your relationship off with you in control and the client respecting you as an equal - a trusted partner who they know can deliver high-value strategy for their business because you already will have!

    And here's the best part. In the first module of the program, I'm going to show you how to define your own niche first.

    So you'll know exactly who you should be offering these strategic services to, without the trial and error or pain of trying to convince the wrong clients that you can do what they need.

    After that, I'm going into deep detail on how to run a data-driven Niche Sprint for your clients.

    What to do before the Sprint, who to invite, the emails to send, the software you'll need (and how to get a consultant's license to the software, free), the scripts, the presenter's notes, the slide deck, the whole shebang!

    So like I said, there's more to this training than "just" a pre-configured client workshop. 

    Here's a fraction of what you're getting...

  • The six-step exercise (+ Trello Board Template) to uncover the right service your client should specialize in.

  • How to get a Consultant's Subscription to our preferred digital whiteboard and online collaboration system, FREE.

  • How to eliminate "Imposter Syndrome" forever and have prospects applying to work with you, and not the other way around.

  • An easy three-step exercise to run with your clients to go beyond what they're offering and uncover their prospect's REAL MOTIVATIONS.

  • What specific things to listen for when researching your clients' audiences.

  • A proven process to categorize your voice of customer research into bite-sized, emotion-based chunks for deploying in messaging and sales materials — works for you AND your clients!

  • Step-by-step scripts, timers, and instructions inside the Presenter's notes so you can run your entire online Sprint from the included Keynote.

  • TODAY: Write your own niche statement that leaves no doubt as to your ideal and most valuable audience.

  • The complete importable Data-Driven Niche Decisions Sprint whiteboard Canvas, ready to import and deploy in your account.

  • The included Trello exercises that will become the absolute centre of brand messaging and audience understanding moving forward.

  • The demographic & psychographic characteristics your client's audience needs to have to ENSURE they're profitable & enjoyable to work with.

  • How to use "Nice to Have" client characteristics to tip the scale between good clients and clients who just look good.

  • How and why to rely on data-driven research techniques for every Niche (and brand) decision you make.

  • The four places you MUST go to be a "fly-on-the-wall" when prospects are discussing problems and solutions without interrupting them.

  • And, Did I Mention This Process Is Introvert Proof?

    Yes, you heard that right. All of our Sprints were developed by a level 9-billion introvert. Me.


    No matter how much experience I have or how prepared I feel, my overthinking requires planning for every eventuality :-)


    So I've created the slides in such a way that, until you're comfortable, you can literally read your way through the entire Sprint using the presenter's notes and following the included timing prompts.

    If you can read, you can run my Sprints.

    Plus, I'll give you...

    Two guarantees

    Before you even begin your training. 

    You wouldn’t let your so-called “Comfort Zone” rob you of the life you deserve, would you?


    Click below now if you're ready to get enrolled in the Niche Sprint Kit. You could have your consulting business launched within weeks.


    Or maybe you've still got some reservations?

    If that’s the case, let me give you two more guarantees to help you get unstuck…

  • No Strategy Experience Needed, Guaranteed: You don't need to be an experienced strategist because this program will lead you every step of the way. I'm giving you the templates, the instructions, the software, the scripts, and the presentations. I'm even giving you detailed presenter's notes on every slide to help you answer questions, know when to start and stop the timer, get your team unstuck and even explain the psychology and reasons behind exercises and their expected results. If you can read English, you can run this process.

    Click below to get started with The Niche Sprint Kit Online Coaching Program, even with no previous strategy experience.

  • No Facilitating Experience Needed, Guaranteed:  If you're like most introverts and overthinkers, you don't like getting up in front of the room. I've got good news for you. I'm about the most introverted individual you could meet, I get social anxiety so badly that I'm usually the guy standing in the corner at networking events. Doesn’t matter. My training will show you how to take control of the client's team from a place of authority because I give you step-by-step, minute-by-minute instructions for each and every part of the sprint. I even give you answers and scripts to cover the questions and sticking points your group will experience. You'll be in complete control of the sprint from start to finish.

    Click below to get started with step-by-step instructions for running niche sprints. 

  • Enroll in the Niche Sprint Kit

    And then there's the curiously simple, completely unconditional 100% money-back guarantee.

    You'll have plenty of time to check out the training when you join. You must be absolutely convinced that The Sprint Masters Toolkit will pave the way to you becoming a high-value strategy consultant, or just let us know within 7 days and we’ll refund your entire purchase price.


    Considering all you get, this price is chicken feed. Swarms of kids pay more than that every week towards a degree in philosophy! Just one Brand Sprint can return you more than ten times your investment.


    You do the math.

    Join Now.

    The Niche Sprint Kit to get lifetime access to the definitive training program for niche strategy consultants.

    You will get instant access to the entire program.

  • How to declare your specialty and define your own, unique niche

  • What to do before the Sprint - research and preparation for your client.

  • The entire scripted Sprint process (including timers, slide decks, scripts, instructions and detailed "how-to's" for every exercise).

  • The post-Sprint report (including template).

  • How to claim any ongoing creative work you want from the client before closing out the Sprint (without pitching, without proposals, and without competing on price).

  • Join the Sprint Masters Toolkit and get all four Sprint programs plus ongoing mentor guidance and support to become a high-value partner offering strategy Sprint options no matter where your client is in their business lifecycle.

    Join the Brand Sprint Blueprint:


    Enhance your skills, solve more valuable problems, attract more profitable revenue, engage with higher-level clients, and be more valued for your work. 

    • 4 video-based modules.

    • Over 32 videos.

    • Step-by-step Facilitator's Instructions.

    • Sprint Canvas set up and ready for you to import.

    • Trello & Google Sheets Templates

      Importable boards and templates covering all of your research, preparation and in-Sprint exercises.

    • Access to digital whiteboard online collaboration software.

    Join Now: $197
    Now open for enrollment!

    Four Sprints Plus Ongoing Mentorship:

    How successful do you think the launch of your strategy consultancy could be if you had FOUR COMPLETE SPRINT PROGRAMS plus Direct Mentor Guidance and Support every month?

    Become a high-value partner to your client & offer high-value strategy Sprints right across your client’s business lifecycle.

    $497 / month

    • The Niche Sprint Kit.

    • The Brand Sprint Blueprint.

    • The Messaging Sprint Kit.

    • The Naming Sprint Blueprint.

    • Access to digital whiteboard online collaboration software.

    • PLUS

    • Direct mentor access anytime in the Sprint Masters Collective Community.

    • Monthly one-on-one Coaching Call with Bruce.

    • BONUS

    • The Velvet Rope - Client Qualification System.

    Join Now: $497 / month
    Now open for enrollment!

    Your opportunity? Not all aspiring strategists are willing to do the work.

    Changing your life and making improvements is hard work. It’s venturing into new territory and it's not easy. If it was, everyone would be doing it.

    I’m going to be with you every step of the way.

    Most aspiring strategists would rather make do with their status quo and make excuses about why it's not working. Strategy consultants who are serious about their business, do serious work.


    Do you offer refunds?

    Yes, of course. You will have an entire week to check out the programs to make sure they're what you expected. If you’re not happy with the programs in that time, send me an email within 7 days and I’ll give you a full refund. In order to improve the training, I will ask what you didn’t like. However, you’re not obligated to answer in order to receive a refund.

    When does the program begin?

    The entire program is ready now! As soon as you complete your signup, you'll have access to all the videos, whiteboard canvas', slide decks, and downloads. Better get started!

    How much does the program cost?

    The cost for lifetime access to the Niche Sprint Kit is just $197. No recurring fees, no tricks, just pay once and get lifetime access.

    What makes The Niche Sprint Kit different from other "strategy" courses out there?

    First and foremost, all of our Sprint processes are digital native.

    Other courses rely on the strategist being in the room with a client's team. Whenever people ask about running their processes online, they inevitably answer, "it works better in person."

    We spent a long time working with clients in person and we recognized the benefits as well as the costs.

    So, when we developed The Niche Sprint Kit, we developed it from the ground up as a digital native solution. It's designed for delivery online, and includes all the resources necessary to make sure it's just as valuable, if not more valuable, than if it were delivered in person but without all the time and resource costs.

    And all of our programs follow the same digital-native methodology.

    Second, our process is data-driven.

    I'm consistently horrified at how many "experts" direct people to brainstorm solutions based on their experience, believing what’s inside their heads to be the reality of what their prospects are feeling.

    Here's the problem:

    Whether you're building an emotionally-charged name, writing powerful messaging, or even defining a brand, you're not your prospect.

    You have a completely different perspective toward your brand, products, and services than your market does.

    So, included in every one of our courses and kits is a process that lets you ignore what you “think” your market's needs, problems, realities, wants, and agitations are, and go and actually find out... in their own words.

    Without surveys and without questionnaires.

    It's the ultimate "fly-on-the-wall" data gathering technique that uncovers true "Voice-of-Customer."

    And, when performed correctly, all the brand decisions you make, for you or for your clients, will be developed from a "Data-Driven" foundation instead of your own, potentially misguided, perceptions

    Finally, most other "strategy" courses are developed by designers who use some superficial exercises to just generate more design work.

    More often than not, these processes are about leading the client to arrive at the answers the designer wanted, instead of helping their clients build a healthy brand asset.

    The Niche Sprint Kit is about true, foundational strategy work designed solely to get to the reality of a client's market. 


    We're only interested in doing transformational, “needle moving” work.

    How long will I have access?

    You’ll get complete and unrestricted access to all of the course material including all lessons and templates for life.

    How is the program delivered?

    The Niche Sprint Kit is delivered in video-based modules, over 32 videos and more than 8 hours of content (plus the BONUS content), housed in a secure online classroom.


    Beneath each video, you’ll find a text transcription so you can watch or read the course content whenever and from wherever you like.


    You'll also get the downloads for your Trello boards, Google Docs, Google Sheets, and all your Slide Decks as well as your Digital Whiteboard Canvas for collaborating with the team online.

    How much time do I need to commit to the program?

    We believe that students get the best results when they set aside 2-3 hours a week to focus on implementing what they learn.

    How you carve out that time is really up to you and how you learn best, but know that it’s entirely possible to get tremendous results from The Niche Sprint Kit, even in just 30 minutes a day!

    What if I don't have a niche?

    You’re in luck. Niche is a funny word that a lot of people misunderstand to be an industry vertical.

    But there's a lot more to defining your niche correctly than a couple of arbitrary brainstorming or googling exercises. The entire first module of the Niche Sprint Kit is dedicated to showing you how to deploy the process to define your own niche before deploying it for your ideal clients.

    I'm not sure I'm ready to make this investment.

    I get it. When you're struggling with finding your place, any extra cost feels insurmountable.


    Realistically, the question of whether The Niche Sprint Kit is worth the investment is really up to you.

    Of course, you can find lots of stuff online for free, but in reality, you’re probably already wasting hours searching for answers to simple questions, only to wind up feeling none the wiser.

    Alternately, you can make a one-time investment in The Niche Sprint Kit and receive lifetime access to a program that promises to make building your consulting business easier and more profitable than ever before.


    The bottom line?


    When you join us, you’re investing in more than just an online program – you’re investing in yourself and your future.

    I'm in! How do I pay?

    Payment can be made with any major credit card on the checkout page. I'll be thrilled to welcome you to the community.

    Explain in depth the question. Make sure that the explanation clearly answers the objections that visitor has on their mind. The frequently asked questions section is a great way to clear up any objections that the buyer might have and push then a step ahead to make that purchase.

    Now open for enrollment.

    Enroll in the Niche Sprint Kit

    One last thought...

    One year from today, you will still be here on the planet (I hope). The question is, will anything in your life be significantly different?

    The answer: only if you do something significantly different.

    Maybe this is that new thing you need to do.

    I look forward to getting to know you, inside the Niche Sprint Kit.

    To your success,

    Bruce White - Founder

    Simpligy | Launch & Grow a Scalable Strategy Consultancy. simpligy.com